Carrie Beamer, AAF AIFD CFD TMFA, is the owner of Flora Fetish, a boutique wedding and event design company based in Austin, Texas. Featured on Burnetts Boards, Junebug Weddings, Style Me Pretty, Brides of Austin Magazine, Brides.com, Ruffled and Southern Weddings, Carrie’s company is a 2015 nominee for the ILEA Esprit Awards and Hall of Fame Honoree for The Knot Magazine as well as Wedding Wire’s Couple’s Choice Award winner for 2016.
Her team has a passion for good business and good design: they offer floral design, event styling, and décor rentals, specializing in full floral design plans from start to finish. After all the initial planning and consultations, they arrive on the big day to translate clients’ visions from brainstorming into living art.
Aside from her passion for event design, Carrie also devotes time to giving back to the community. She enjoys teaching at elderly care centers as well as participating in Alzheimer’s charity races, galas and events.
Carrie, how long have you lived in Austin?
I was a West Texas girl who met my husband who was from Austin, and moved here in 1996. A perfect day spent in Austin would be exploring Congress with a friend and shopping the boutique stores along with ﬁnding free time for scouting a new restaurant.
What was your first year in the Austin event industry like?
We began with a small garage studio, wedding shows, joined organizations and began a ton of volunteer time to learn and make new friends. Our events started off small, and sometimes we would do do six events per weekend, plus I had a full-time job for the first nine months of our business! After about a year, we moved to a large space and my husband joined me full-time. He also went to design school on a full scholarship.
What do you like most about the Austin events industry?
The excitement, friendships, reward and ever-changing options.
How did you get started in your business?
I moved in 1996 and began a storefront location. I got my start when I was 19 years old, when I asked for a job at a florist shop. A month later, I was a key holder, manager, and operated a large Valentine’s day retail holiday.
What is the most fun aspect of your work?
When a client allows us to make suggestions, design and explore.
What’s one piece of advice you would give to a bride during your consultation?
Let me hear your list of what you want, and let’s put together a plan that works for you. If the client can provide her favorite color swatches a few images, we can collaborate as well. I believe communication and transparency is key, and the client must be receptive to our input.
If you had a budget bride, how you would advise her to maximize impact with florals?
Pick your top focal area and concentrate on making that fabulous.
What is the strangest request you’ve ever received?
A few dog whiskers were sent to me in the mail from the deceased dog for a boutonniere which the groom wanted to wear.
You love to travel. Where do you enjoy going, and what places are on your list to visit?
Travel is my favorite pastime; I also love a great lake where one can fish. There are so many places I love; I’m hoping to see Greece, Austria and the Amalfi Coast.