On September 26th, ILEA Austin members descended upon The Vista on Seward Hill to increase their knowledge about website and search engine optimization. Prior to ILEA members becoming SEO stars, they were whisked onto the crystal dance floor, reception lounges and indoor bar. Bites were passed around from Austin Catering and the bar was flowing with libations from Tequila 512, Mighty Swell and Lagunitas Brewing Company.
Following cocktail hour guests moved into the Crystal Ballroom for a buffet dinner presented by Austin Catering. The tables were set with linen from BBJ Linen, chargers, glassware & flatware from Monarch Event Rentals, menu cards from Scripted Ever After and to top it off the centerpieces were artful creations from Niki’s Sweet Treats & Gourmet Goodies. Austin Event Lighting lit the space beautifully and AV Technical Support created the perfect screens for our viewing pleasure.
Once all guests were seated Daniel Holman, the Immediate Past President of ILEA San Antonio and the creative genius behind Daniel Holman Studios along with his wife Krisit, presented about SEO (search engine optimization). He kicked off his presentation talking about the importance of keywords for each website. Not only to do move your website ahead in search results, it’s easier for potential clients to find vendors based on what they type into google. While keywords are important, don’t go crazy and incorporate them into everyone word on your website. This is what the meta-title is for. When someone is searching for Austin weddings, you will want to make sure that phrase is in the meta-title of your webpage. Each page you have on your website can have a different meta-title to ensure you pop up during the right search.
A more helpful way for your company to move ahead in the google search world is to offer links on your website to vendor partners. Not only does this show clients you have positive vendor relationships but a link tells google (or bing or yahoo) hey I matter, pay attention to me. Being a part of Wedding Wire or The Knot will also assist with this as they already have such a strong web presence that by you being on their site your search ranking will increase.
One popular topic that got the crowd going was blogs. While the recommended posting for blogs is once a week, Daniel assured the room that it’s really all about quality not quantity. You want to write for what your clients are searching for. Don’t get wrapped up in writing for the sake of what is trending. Potential clients want to read how you provide them value not how many keywords you can fit into a paragraph so you pop up further on google search.
Written by Rachel Sommer, Director of Sales & Marketing for Rosemary’s Catering